You know that time is your scarcest resource. But why do you manage it so poorly?

Executives, on average, spend 40-50% of their working hours in meetings – and waste at least 2 months per year.


71% of meetings are unproductive and waste more than $500 billion per year.


A Fortune 500 company estimates losses in excess of $75 Million per year due to poor meetings.


“I spend nearly all of my time in meetings,” admitted one top-team member to us recently, “and I don’t get to sit down to think on my own until after 6:00 p.m.”


Effective meetings produce better business decisions, but our decision meetings are broken.

“In a recent McKinsey survey, 61 percent of executives said that at least half the time they spent making decisions, much of it surely spent in meetings, was ineffective.”


And the problem gets bigger and bigger and bigger. There are 3 trends transforming the problem into a continuously growing monster:

1. More meetings

The more technology advances (AI scheduling assistants, video calls, Slack, etc.), the easier it gets to schedule and run meetings and real time discussions.
Currently the number of meetings is increasing by 10% per year.
We’re having 4x more meetings than in 1976.
Look at the numbers for the US alone:







Daily meetings in the USA

2. More decision makers

Technology helps to break silos in companies – which is good! But one consequence is: More and more people from different units are sitting around the conference table to collaborate and make decisions. That leads to more and more meeting participants.

3. More work

We have a continuously growing amount of work to accomplish! The expectations from employers are rising, there is more information coming in. At the same time we’re sitting in a rising number of meetings while the number of emails coming in during the meetings is also increasing. The inevitable consequence: Pure stress.

A bad meeting culture doesn’t only cost enormous amounts of productivity, time and money. It influences job satisfaction.

Bad meetings lead to permanent frustration and a huge energy and morale drain. Bad meetings lead to resignations.

The system will crash. You’ll sink if you continue with a toxic meeting culture.

(to love)

We hate meetings. But, we need meetings for better business decisions, your team morale, company culture, and overall performance.

Meetings are crucial to establish effective communication, team collaboration and impactful leadership.

One-on-one meetings, all-hands meetings, daily stand-ups, project planning and sync meetings, sprint meetings, kick-off meetings, sales meetings, customer calls… there are plenty of meeting types that can help your organization do better – if done right.

A 15-minute meeting can save tons of emails, prevent disastrous miscommunication, and even be an incubator for fantastic ideas and innovate solutions  – if done right.

An effective meeting culture:

Saves your organization unbelievable amounts of money and time

Leads to better business decisions and ideas.

Makes everyone in your team more productive and successful.

Increases your team morale.

Raises your team’s energy levels.

With a healthy meeting culture, meetings don’t lead to more work; instead they become a platform empowering meeting attendants to do their jobs better.

With the right meeting culture, every minute spent in a meeting by each attendant will lead to a positive return on the time they’ve invested in a meeting.

A healthy meeting culture leads to happier teams and more satisfaction at work.
Within a healthy meeting culture, team members start to achieve more and to love meetings.